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Stratton Mountain Snow Demo
By Dee Dee McKinney
Photos By Fred McKinney

Stratton Mountain Ski Resort in Vermont was the setting for the 2013 East Coast on-snow demo and ski test. This February event is the showcase for next year's skis, snowboards and all related skiing products. Ski Shop owners and staff received introductions to 2013-2014 new winter outdoor products. They were able to ski and ride these new winter products on the Stratton snow.

The on-snow demonstration was sponsored by the Eastern Winter Sports Reps Association which partnered with the New England Winter Sports Reps. Ski shops from the entire east coast attended this on-snow demonstration and expo in Vermont and were treated to ideal winter conditions for testing equipment.

Over 100 ski and snowboard manufactures displayed equipment. The ski shop representatives had thousands of different makes, sizes and models of skis, snowboards and related products to sample. The annual snow show displays were set up inside of one wing of the Stratton Mountain Lodge. This was transformed into a massive ski shop displaying boots, bindings, and other dry goods such as gloves, goggles and helmets. Wall displays of new ski and snowboard boots with bright colors and graphics were viewed and well-received. The lodge environment assured an ease of fitting which provided opportunities for positive comments on next years boots.

The outside of the base area was a festive setting. Flag drapped booths represented the major ski companies who showed off all their new skis. Ski shop personal could walk through the booths, talk with factory reps and select any of the skis to perform their on-snow test.

Stratton Mountain provided a ideal setting for shop employees to test equipment by skiing on the snow. Three days were set aside to test skis for either a short period of time or extended test runs. Women's skis and other specialty equipment were a big hit this year, as the ski companies are expanding their women's ski line into addition models and performance levels.

Many ski shops had multi employees testing different manufacture models. Testers were then able to compare their notes about the performance and ease of handling. This personal on-snow demo helps the ski shops in making their product selection for next year's inventory.

Overwhelming response from the ski testers comments applauded the performance and ease of handling of the new equipment, and Stratton Mt. for once again smoothly hosting this annual event!




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Last modified: February 02, 2009    Copyright 2012-2018